Story & scope
Working under the direction of Lotta Nieminen PRÆSENS developed Name Of Love - an innovative online store and platform for bridesmaids. The website allows brides and bridesmaids to create and participate in online showrooms.
A website that allows its users to immerse in the shopping experience, thanks to fluid page transitions and soft animations. The webstore is based on Spree and heavily extended to allow for the online showrooms to be implemented. The account and checkout processes were highly customized. An additional CMS component makes updating the visually-rich website a swift and easy process.
- Information Architecture
- Spree implementation
- Custom CMS extension
- 3rd party systems integrations